GHL's built-in quiz is a survey form. No image cards. No animations. No scoring. Origin's Quiz Builder produces custom HTML/CSS/JS quizzes with 11 question types, 25 visual skins, and scored pipeline routing that tells you exactly who is ready to buy before you ever make contact. 10 niche templates ship pre-built. Select, brand, deploy.
No image cards. No animated transitions. No visual design. No lead scoring. No pipeline routing. GHL's native quiz produces a form that looks like every other form on the internet. Your client's leads deserve better than a dropdown menu and a submit button. Here is what they are getting today and why it costs you deals.
A lead lands on the quiz and sees a list of text questions with radio buttons. No images. No cards. No progress animation. The experience feels like filling out a medical intake form. Completion rates drop because the quiz does not feel like something worth finishing. The lead bounces before question 3. That is not a quiz. That is a form with ambition.
GHL's native quiz collects answers but does nothing with them. Every lead lands in the same pipeline stage regardless of their responses. A ready-to-buy lead and a tire-kicker get the same follow-up. The agency owner manually reads responses and decides who to call first. That process breaks at 5 clients. It collapses at 10.
Every quiz built in GHL's native builder looks identical. Same fonts. Same layout. Same input styles. The agency owner's client cannot tell their quiz apart from a competitor's quiz. There is no brand presence. No logo treatment. No color system. The quiz does not represent the business. It represents the limitations of the tool that built it.
Origin's Quiz Builder produces custom HTML, CSS, and JavaScript that runs natively inside GHL. The lead interacts with a branded, animated quiz. Their answers accumulate a score. The score determines which pipeline stage they enter. The pipeline triggers the correct nurture sequence. The agency owner calls the hot leads first because the system already told them who is ready.
2x2 image grids with photos the lead taps. Text button stacks for fast multiple choice. Ranked selections (3x2 and 3x3) where the lead drags options into priority order. Expert cards with profile images and descriptions. Number inputs, text inputs, address capture, email capture, lead capture forms, and terms acceptance. 11 types. Not 2 radio buttons and a textarea.
The quiz code is assembled by a deterministic template compiler, not generated by AI. The compiler takes the niche template, applies brand inputs (colors, logo, fonts), applies the selected skin, and produces deployment-ready HTML/CSS/JS using find-and-replace. The output is predictable, testable, and identical every time you compile. No hallucinations. No broken CSS. No missing closing tags.
Each answer option carries a point value. As the lead progresses through the quiz, their score accumulates. At submission, the total score routes them into the correct pipeline stage: cold, warm, hot, or booked. Cold leads enter a long nurture sequence. Hot leads trigger an internal notification so the agency owner's client calls them within minutes. The scoring is pre-configured in every niche template. The agency owner does not build scoring logic from scratch, does not configure pipeline routing manually, and does not write the notification triggers. It is all in the template.
Skins change the entire visual identity of the quiz without touching the questions, scoring, or routing. Apply Luxury Gold for a med spa client. Switch to Trust Badge for a dental office. Use Neon Vapor for a fitness brand. New skins drop monthly. Every skin works with every niche template. The agency owner reskins a quiz for a new campaign in seconds, not hours.
25 skins ship today across three categories. Cosmetic skins like Night Mode and Executive Flat work for any brand. Niche skins like Carbon Fiber and Blueprint Grid match specific industries. Seasonal skins drop monthly through 2026: Pastel Indigo, Ghost Dashed, Glassmorphism Pro, Swiss Precision, Cyber Glitch, Vintage Journal, Pop Bouncy, Brutalist Dots, and more. Every skin unlocks automatically on its drop date.
The skin controls the visual framework: card borders, button radius, shadow treatment, background texture, accent color behavior. The brand inputs control the identity: logo, primary color, accent color, display font, body font. When you switch skins, the brand stays. When you switch clients, the skin stays. They are independent layers. That is why one quiz template serves 10 clients with 10 completely different visual identities.
Each niche template ships with 16 questions, niche-specific answer options, scoring logic, and pipeline routing pre-configured. The agency owner selects the niche, enters brand inputs, picks a skin, and deploys. Plus sandbox mode and business templates (Product Reveal, Trip Wire) for custom builds. The quiz is live before the client's first ad runs.
16 questions covering buyer timeline, budget range, pre-approval status, property type preference, neighborhood priorities, and contact capture. Scoring separates window shoppers from pre-approved buyers ready to tour this weekend. Hot leads trigger a notification to the agent within minutes of submission.
16 questions assessing pain location, duration, severity, prior treatment history, insurance status, and scheduling availability. Scoring identifies acute cases who need same-week appointments versus chronic patients suited for a consultation funnel. Internal notifications fire for high-urgency submissions.
8 more niches, each with 16 questions calibrated to that industry's qualification criteria. Dental asks about insurance and treatment urgency. Med spa asks about treatment interest and consultation readiness. Fitness asks about training goals and schedule availability. HVAC asks about system age and service type. Solar asks about roof ownership and utility costs. Roofing asks about damage type and insurance status. Mortgage asks about purchase timeline and pre-approval status. Agency lead gen asks about current marketing setup and budget. Every niche template speaks the language of the business owner's clients because the questions were written for that specific industry, not adapted from a generic form.
Do not need a niche template? Sandbox mode lets you pick from all 11 question types and build any quiz for any purpose. Product Reveal is a 7-question product qualification funnel with a branded vertical layout. Trip Wire is a 5-question lead magnet entry funnel designed for fast capture and low friction. All three use the same compiler, design system, and skin engine as the niche templates. The sandbox is also where agency owners build quizzes for niches that do not have a pre-built template yet, using the same infrastructure that powers the 10 niche configs.
GHL's native builder produces a basic survey form. No image cards, no animated transitions, no visual design, no scored routing. Origin generates custom HTML, CSS, and JavaScript that runs natively inside GHL with 11 question types including image grids, ranked selections, expert cards, and lead capture forms. Leads are scored and routed to pipeline stages automatically based on their answers.
Each answer option carries a point value. As the lead answers questions, their score accumulates. At the end of the quiz, the total score determines which pipeline stage they enter: cold, warm, hot, or booked. The scoring logic, the pipeline routing, and the internal notifications are all pre-configured in the niche template. The agency owner does not build the scoring from scratch.
Skins are visual themes that change the look of the quiz without changing the questions, scoring, or routing logic. Origin includes 25 skins: cosmetic themes like Neon Vapor and Night Mode, niche themes like Luxury Gold and Trust Badge, and seasonal drops that unlock monthly. Skins are production tools. Apply a different skin for each client or each campaign without rebuilding anything.
No. The CDN template compiler produces deployment-ready code from the niche template and brand inputs using deterministic find-and-replace. No AI in the code output path. The agency owner selects a niche, enters brand colors and logo, picks a skin, and the compiler assembles the quiz. The output is HTML, CSS, and JavaScript that pastes directly into a GHL custom code element.
10 niches ship with 16-question scored quiz templates: realtor residential, chiropractor, dental, med spa, HVAC, fitness and personal trainer, solar residential, roofing, mortgage and loan officer, and agency lead gen. Each template includes niche-specific questions, answer options, scoring logic, and pipeline routing pre-configured for that industry.
Yes. Sandbox mode lets you pick from 11 question types and build any quiz for any purpose. There are also Product Reveal and Trip Wire business templates for product qualification and lead magnet funnels. The sandbox and business templates use the same CDN compiler, design system, and skin engine as the niche templates.